Digital Video BrochuresDigital Video Brochures
Digital Video Brochures
LCD Video Brochures
FacebookLinkedinTwitterYouTubeGoogle+Pinterest
  • Home
  • Products
  • Gallery
  • Blog
  • FAQ’s
  • Testimonials
  • About Us
Menu back  

Want to get your message across but not sure how

In a study conducted by Millward Brown humour can make advertising more enjoyable, memorable and involving.

Research shows the funnier an ad is the more memorable it is likely to be and this is because humour can drive engagement.  It went onto say that humor’s relationship with communication is not as straightforward; the right humour can add to the enjoyment and impact  but the opposite can impede it.

Similarly where an ads key message is not in sync or related to the humour then this message is missed.

Other things that can effect an ads overall enjoyment can be where they may be sexist, culturally or politically incorrect or dark in nature.

Overall though we do like a good laugh so if you are thinking of placing your advertising on your video brochure pick your mark and try and produce a video that appeals to the majority; that way your message will be more memorable and have greater impact.

Here is a simple advert that is very funny and gets the message across beautifully.

About the author

tmdigital

Brendan is the Director at tmdigital a market leader in Video Brochure Technology in Australia. We have produced thousands of video brochures for both small and large businesses.

Related posts
Marketing Cut Through
Marketing Cut Through
April 1, 2017
Video Marketing Trends for 2017
Video Marketing Trends for 2017
February 9, 2017
Grateful
That’s a 2016 Wrap
December 22, 2016
Recent Posts
  • Marketing Cut Through
    Marketing Cut Through
    April 1, 2017
  • Video Marketing Trends for 2017
    Video Marketing Trends for 2017
    February 9, 2017
  • Grateful
    That’s a 2016 Wrap
    December 22, 2016
Want to find out more about Video Brochures?
Latest News
  • Marketing Cut Through
    Marketing Cut Through
    April 1, 2017
  • Video Marketing Trends for 2017
    Video Marketing Trends for 2017
    February 9, 2017
  • Grateful
    That’s a 2016 Wrap
    December 22, 2016
  • Ronald McDonald House Video Brochure of the Week
    Not for profits leverage video brochures
    October 6, 2016
Latest Brochures
australian-open-client-video-brochures melbourne rebels client video brochure total furnishing care client video brochures open2view client video brochures tHE Victorian Electrical Trades Union Client Video Brochure AESP client video brochures Scotch College Client Video Brochures Silk-Logistics-Client-Video-Brochures Royal Melbourne Golf Club Video Booklet ETU Client Video Brochures Loreal Client Video Brochure Icon Museum Client Video Brochures Danziger & De Llano Client Video Brochures LGAQ Client Video Brochures St Vincents Op 24 Client Video Brochures Bupa Client Video Brochures Cynosure Client Video Brochures
Contact Us
Address: 7B Durban St, Bentleigh 3204 Victoria Australia
  • Office Hours:
    We are open from 8.30am - 6.00pm Monday to Friday

Find us on:

FacebookTwitterGoogle+YouTubeLinkedinPinterest
Digital Video Brochures
Copyright © 2015 tmdigital. All Rights Reserved.

Home/ Our Products/ Brochure Gallery
Our Blog/ FAQ's/ Testimonials/
About Us/ Contact Us
Legal/ Privacy
tmdigital